When you are looking to submit a press release, there are many things that you should keep in mind. The most important thing is to make sure that your press release submission is unique and interesting enough for journalists to want to write about it. Next, make sure that you have properly structured the content so that it's easy for readers to understand. Finally, consider using multiple distribution services so that your release reaches more people than just one person or company at once!
Definition of press release submission
Press release submission is the process of submitting your submit press releases to a distribution service, news outlet or magazine.The most common distribution services are
This is a great way to get your story out there, but it can be more time consuming than other options because you have to manually send each email out individually. You can also set up automatic emails that go out when certain conditions such as number of downloads or social shares are met and then stop sending those once they reach their goals.
Preparing Your Press Release
- Write a press release that is clear and concise.
- Use the right words.
- Use the right tone.
- Use the right format, grammar and punctuation.
Identifying newsworthy topics and angles
- Identify the topic.
- Identify the angle.
- Identify your target audience (who will you be talking to).
- Identify the geographic area where they live, work and play.
- Determine when it makes sense to submit this press release online; for example, if you have multiple stories ready for publication, it might make more sense to submit them all at once so that there's less chance of losing content due to delays in getting them published on time or delaying them until after an event is over—which can happen even though you've already submitted everything else!
Writing clear and concise content
It’s important to keep your content as short and sweet as possible. This will help you make sure that people are reading your release, not getting distracted by its length or complexity.Short sentences are also effective in keeping the reader engaged. Try using active voice when writing content—for example, instead of saying “your website is free” write something like: “You can visit your website for free!”Short paragraphs are another way to keep readers on track with their reading experience (and avoid confusing them). If possible, break up each paragraph with bold text or italics so that it becomes easier to follow along without having to scroll down every time an important point is made in another sentence on page two!
Choosing a Press Release Distribution Service
Choosing a press release distribution service can be tricky. You want to choose one that is reputable and reliable, but also has a good reputation. Here are some things to look for when choosing your new press release distribution service:
- Reputation - Does the company have a good reputation in the industry? Are they known for being trustworthy and reliable? Or do they just seem like they could use an extra dose of customer service training?
- Reviews - Ask around on social media sites like Twitter or Facebook about what kind of reviews others have had with this particular company. Do people say positive things about them when they need help distributing their own work? If so, then there might be something worth considering here!
Identifying reputable and reliable services
You've got the press release written, you're ready to submit. But what do you need to be looking for in a reputable and reliable service? And should you avoid them?
- Reputable: This is not a hard-and-fast rule, but if the company has an A+ rating with the Better Business Bureau (BBB), it's probably pretty safe. If they don't have an A+ rating but still seem trustworthy, check out their BBB profile page—you'll see how many complaints they've received and when they were received.
- Reliable: To qualify as "reliable," a site must offer real-time tracking of your release's status through their system so that when someone views your story or sends out an email blast about it, there won't be any confusion about whether or not it was actually published online.*
Uploading and Submitting Your Press Release
Now that you’ve created your press release, it’s time to upload and submit it.
- Uploading Your Press Release: Click on "Upload" at the top of the page. Uploading is a simple process that involves selecting your file from your computer and then uploading it into our system by using one of two options:
- If you have uploaded a PDF version of your press release (see above), select "File" and then choose "Upload." Enter in an appropriate file name for the file, choose where on our website (or elsewhere) you want us to host this content, and then click "Next." The next step will ask if we should create an account for this person or company before they can publish their own content—if so enter in their email address and password so they can access their own account when they sign up later today! Once everything looks good save changes by clicking "Update Now," close out of Settings again so we can continue with submitting our script...
Creating an account and logging in
Once you have completed the steps above, it's time to create an account. Log in with your username and password, then click "create a press release."Next, upload your press release. If you're using WordPress as the hosting platform for this blog post, go ahead and drag and drop all of the files onto their corresponding directories in order for them to appear under "Press Releases" when viewed in your editor (if you're not using WordPress and would rather host elsewhere instead). Once everything is uploaded correctly, review your submission by clicking on its title bar; if everything looks good so far (and it should), submit!
Tracking and Measuring the Impact of Your Press Release
Now that you've published your press release online, it's important to track how many people read it and respond to it. Here are some ways to do this:
- Track how many people read your press release by logging into the website where you uploaded the document (e.g., PR Newswire) and checking under "Pending News Releases." If there aren't any pending news releases yet, then congratulations! You should be able to view these statistics on their site as well.
- Track what type of media outlets picked up on your press release through Google Search Console's "Search Analytics" reports, which will tell you whether or not anyone searched for keywords related to your issue before contacting us about being interviewed for an article about our company’s latest product launch! That way when someone does reach out via email or phone call asking if we'd like them featured inside their publication next month...well then we know exactly who wrote those stories too!
Monitoring website traffic and referral sources
One of the most important things you can do to increase your chances of getting published is monitoring website traffic and referral sources. This can be a good way to measure the success of your press release submission, but it's also an effective way to track how many people are reading and sharing your story on social media.Monitoring website traffic is simple: just log into Google Analytics or similar software and look at how many people have clicked through from each source (i.e., Facebook, Twitter). When using these platforms' analytics tools, make sure that they're set up properly so that they will accurately tell you which sources drove traffic during any given month or quarter—and then examine those numbers over time as well!
Best Practices for Online Press Release Submission
- Use a professional tone.
- Use a professional name.
- Use a professional email address and company name, logo, and address in your press release to ensure that it is received by the right people at the right time with the right information in it. It should also include contact information for both yourself and/or your business if necessary (i.e., phone number).
Recap of key takeaways
You’ve just finished reading an article that you think is relevant to your business and its audience. You want to share it with your followers, but you don’t know where or how. Here are some tips for making sure you have the best possible chance at getting noticed:
- Summarize the main points of the article in your own words. Include a call-to-action so readers can easily find out more information themselves (e.g., “Click here if you want more information!”).
- Provide a summary of what was said in order to provide context for other readers who might not have read it yet but still want to learn more about it—they may be interested in using similar tactics later down the road, after all.* Provide summaries at least three times throughout each post, once right before starting each section on topically related topics like “How To Write A Press Release Online: A Quick And Easy Guide."
We hope you’ve found this guide to be useful and informative. To sum up, it’s important to keep in mind that press releases are a free medium for businesses to share their messages with the media and potential customers. So don’t hesitate to use them!