Public Relations Strategy: Template and Example of a Press Release

Press release sample and template for public relations strategies

When it comes to writing press release format , there are many different types of templates available. However, the best way to write a press release is by following these basic guidelines:

Press Release Template:

Press Release Template:Introduction

• What is your organization's name? (Example: "The [organization name]")
• What is the date of the press release? (Example: "On June 14th, [year] at 5pm PST, The [organization name] released its first ever movie.")
• Who did you interview for this article/interview/article? (Examples: "We interviewed our CEO", "I spoke with [name], who works at XYZ Company.")

Body of Article/Interview/Article DescriptionShort Description of Article (30 words or less) - For example: “XYZ Co. has just released a new product that will revolutionize nursing homes across America!”

Headline

HeadlineThe headline is the most important part of your press release example . It must grab the reader's attention and make them want to read on. If you can't think of a good headline, don't worry—we've got you covered! Here are some tips:

• Make sure it's relevant to the story: A good way to do this is by using keywords or phrases that relate directly back to what you're talking about in your press release. For example, if I were writing about how my company was going green with their new recycling policy (which we did), then I would use "going green" as my keyword phrase here because it fits perfectly into place within this sentence structure (substitute "going green" for whatever word or phrase makes sense). You could also include other words like "recycling" or "environmentally friendly," depending on what type of news outlet(s) may be interested in reading about these topics specifically; however, keep them short so people don't get bored before getting into more interesting parts!

Sub headline

A sub headline is a short summary of the news. This can be as simple as “New Product Launched” or “Online Platform for Small Businesses”, but it should be written in a way that will grab attention.It's important to keep your sub headlines short and simple because they need to stand out from all other text on your page, but they also need to be accurate so if you have multiple products or services under one brand name then it might not make sense for them all being called 'New Product Launched'.

Dateline and Lead Paragraph

Dateline: The city where you are writing the press release.Lead Paragraph: This is the most important information on your press release template , so it should be written in a way that makes it easy for people to understand what you are trying to say. A good lead paragraph should contain 1-2 sentences and include at least one bolded word (i.e., "Our new product is...").

Body

The body of your press release should be brief, but to the point. It should be written in active voice and keep it simple so that it flows easily. You may want to use quotes from the client or other relevant sources in order to add some personality and credibility, but only if you have permission from those people first!The body should also include any relevant statistics, facts or figures that make it easier for journalists and editors at publications like newspapers or magazines (or websites) to understand what you're trying to say when they read your story online later on down the road after getting all their information directly from yours' site instead of having had problems getting through because their computer crashed during downloading too many files at once due to overloads caused by too much traffic being sent over connections made specifically so as part of a marketing campaign being conducted by yourself company name here).

Closing

The closing should be short, sweet and include a call to action. It should also include your contact information and a dateline.

Contact Information

The first section of a press release sample  includes contact information.The information below is the best way to get in touch with us:

• Our company name and phone number.
• Our email address, website address and social media accounts (if applicable).

Sample Distribution List

The distribution list is a list of journalists and media outlets you'd like to have receive your press release. You can create this by going to the "Distribution" tab in your account settings, then clicking "Add New Distribution List."The information that should appear on each member's name will vary depending on who they are and how many times they've contributed to PR campaigns. For example: if someone has written one article or published two articles, their name will be included twice (once under "Contributors" and again under "Writers"). If they've written five articles, it would be five times!

Make sure your press release has all of the important basic information.

A press release is a written communication sent out to journalists, editors and other media outlets informing them of an event. It should include all the relevant information about your company or organization and what you have done to make it better than before.Press releases are an excellent way of letting everyone know that you are growing and expanding your business, as well as describing how this can be achieved by using our product or service in question.

Conclusion

A news release example  is a great way to get your company or organization in front of the public. It can help you build relationships with journalists who will write about your company, and it can also be used as a foundation for more formal media outreach tactics like interviews or pitches for coverage on specific topics or events. The best part about them is that they only take minutes to write up! So if you need some guidance on how best to use this tool, check out our blog post today! 

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